Somkiat Mansumitrchai, Ph.D.


Ph.D. in International Business, University of Texas–Pan American Edinburg, Texas, U.S.A., 2000

Master of Science in Business Administration, University of Illinois at Urbana-Champaign, Illinois, U.S.A., 1991

B.A. in Economics, Major in Economic Theory, College of Commerce Bangkok, Thailand, 1982


Prof. Somkiat Mansumitrchai has twenty-six years of teaching experience in six countries (U.S.A, Thailand, Mexico, United Arab Emirates, South Korea and China). He has taught in both undergraduate and master degrees. He also was advisor of Ph.D. program for Thai universities. Before he joined the academic field, he was a CEO of Thai companies. He was also a business consultant for Thai companies. He received a scholarship from the University of Texas-Pan American for four years for his Ph.D.

Teaching Courses

He has taught more than twenty different business courses from the year 1996-2019. The areas of teaching are marketing, management, quantitative analysis, international business, international marketing and management.

Courses taught at WKU are Principles of Marketing, Business Statistics, International Management, Services Marketing, Strategic Marketing, International Marketing, International Business, Operations Management, B2B Marketing, Internet Marketing, MBA Courses.

Research interests

Dr. Somkiat Mansumitrchai is an Assistant Professor of Marketing and Management at Wenzhou-Kean University. His works were published in journals such as International Journal Financial Services, International Journal Electronic Finance, Asia Marketing Journal, International Journal of Commerce and Management, International Journal of Business and Management and International Journal of Management and Marketing Research. He also presented papers at AMA (American Marketing Association), BALLAS and SWAFAD conferences. His research areas are in M&A, strategic alliances, internet banking and social network.

Selected Publications

Mansumitrchai, S., & Tang, T. (2022). Factors on the adoption behavior of digital Wallet: Chinese youth perspective, Management Review: An International Journal, 17(2), 76-109.

Chen, J., and Mansumitrchai, S. (2021) Causes of Panic Buying and Food Hoarding during COVID-19. Darici, B., Ayhan, F., and Chiu, C. (Eds.), New Normal and New Rules about International Trade, Economics and Marketing (pp.309-324). Peter Lang – Berlin.

Fu, Q., and Mansumitrchai, S. (2021) COVID-19’s Impact on Supply Chains in Shenzhen City, China: Policy Response and Opportunities for SMEs. Darici, B., Ayhan, F., and Chiu, C. (Eds.), New Normal and New Rules about International Trade, Economics and Marketing (pp.161-176). Peter Lang – Berlin.

Ho, H.C., Chiu, C., Mansumitrchai, S., Yuan, Z., Zhao, N., & Zou, J. (2021). The influence of signals on donation crowdfunding campaign success during COVID-19 crisis. International Journal Environmental Research and Public Health, 18, 7715.

Chiu, J., Chiu, C., Ho, H.C., & Mansumitrchai, S. (2020). Strategies and developments of Philippine telecommunications industry: revisiting the struggle, liberalization, and innovations. International Journal of Electronic Finance, 10(1/2), 43-66.

Ho, H.C., Chiu, C., Mansumitrchai, S., & Quarles, B. (2020). Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics. Journal of Global Fashion Marketing, 11(1), 71-89. (ESCI/Scopus)

Chiu, C., Chiu, J., & Mansumitrchai, S. (2019). Stages in the development of consumers’ online trust as mediating variable in online banking system: A proposed model. International Journal of Electronic Finance, 9(3), 170-201.

Chiu, J., Chiu, C., Bool, N. & Mansumitrchai, S., (2017). “Overseas Filipino workers remittances: Poverty alleviation and the development of migrants’ countries of origin” in Intercultural Perspective in the Multicultural Era: Value & Life World by Jung Ok Lee and Nanhee Shin, CMPress Inc., Seoul, South Korea. Chapter 10, pp. 183-210.

Chiu, C., Chiu, J., & Mansumitrchai, S. (2016). Privacy, security, infrastructure, and cost issues in internet banking in the Philippines: Initial trust formation. International Journal of Financial Services Management, Vol. 8, No. 3, pp. 240-271.

Al Malkawi, H.A.N., Mansumitrchai, S., & Al Habib, M. (2016). Online banking in an emerging market: Evidence from Saudi Arabia. International Journal of Electronic Finance, Vol. 9, No. 1, pp. 1-17.

Somkiat Mansumitrchai, Choo-Hui Park and Candy Lim Chiu, “Facebook Users in United Arab Emirates: Underlying Factors and Demographic Analysis”,  Asia Marketing Journal, Vol. 16, No. 1, pp. 1-6, April 2014.

Somkiat Mansumitrchai, Choo-Hui Julia Park and Candy Lim Chiu, “Factors Underlying the Adoption of Social Network: A Study of Facebook Users in South Korea”, International Journal of Business and Management, Vol. 7, No. 24, pp. 138-153, December 2012.

Somkiat Mansumitrchai with Candy Chiu, “Adoption of Internet Banking in UAE: Factors Underlying  Adoption Characteristics”, International Journal of Management and Marketing Research, Vol. 5, No. 1, 2012, pp. 103-115.

Somkiat Mansumitrchai with Husam-Aldin N. AL-Malkawi, “Factors Underlying the Adoption of Online Banking by Mexican Consumers”, International Journal  of Business and Management, Vol. 6, No. 9, 2011, pp. 155-69.

Somkiat Mansumitrchai, Michael Minor, Kasemson Pipatsirisak, Sasithorn Nguanphan, “Comparisons of Acquisitions in the U.S., Europe and Asia before the Asian Economic Crisis”, Journal of International Business and Entrepreneurship Development (JIBED): Vol. 2, No 1,  pp. 97-103, 2004.

Somkiat Mansumitrchai, Michael Minor, Sameer Prasad, “Comparing the Entry Mode Strategies of Large U.S. and Japanese Firms, 1987-1993”, International Journal of Commerce and Management: Vol. 9, No. 3 & 4, 1999.

Vern Vincent, Dan Frank, Somkiat Mansumitrchai, “Lawsuit Abuse Perception Survey”, Journal of Professional Services Marketing: Vol. 17, No. 2, pp. 117-133, 1998.