Shiwen Gao, Ph.D.


Ph.D. in Quantitative Marketing, National University of Singapore

M.Sc. in Renewable Energy, Science, and Technology, École Polytechnique

B.Eng. in Electrical and Electronic Engineering, Nanyang Technological University


Shiwen Gao (高诗文) joined WKU in 2023. Before joining WKU, she completed her doctoral studies in Quantitative Marketing from National University of Singapore. Her research is mainly focused on eWOM and digital marketing, but she also has a keen interest in doing research related to healthcare services, energy conservation, and the gaming industry. She uses different tools and methods in her research: game theory, causal inference, field experiment, and machine learning.

Research Interests

  • Digital Marketing
  • Energy Conservation
  • Healthcare Services


Shen, M., Gao, S., & Wang, H. (2023). The effect of social crowding on self‐perceived health risks in healthcare services. Psychology & Marketing, 40(4), 845-862.