Rob Kim Marjerison, Ph.D.


Dr. Rob Kim Marjerison was born in Alberta, Canada and immigrated to the US with his family when he was 5 years of age and grow up in Utah, Hawaii and California. After completing a Master’s in Public Administraion at California State University he worked as an Auditor and Fraud Investigator for the US Dept of Labor. Finding that work tedious he ran away to join the merchant marine, and spent 12 years at sea, starting as a waiter and working his way up to become a senior officer in the hotel deparment on cruise ships sailing worldwide.

Leaving the life at sea to raise a family Rob earned a Master of Science in Information Systems at Louisiana State University and joined KPMG as a Senior Consultant in the Information Risk Management division where he led IT audits on some of the largest school districts and hospitals in the US. Again finding audit work tedious, he joining a small satellite communications company where he was responsible for growth to over $100m in annual revenue, ultimately acquired by ATT. Rob served as Vice President and COO of ATT International Maritime services for ten years providing voice and data services to ships as sea.

His two sons grown, Rob pursued his dream of working in higher education, earned a PhD in International Business from the International School of Management in Paris, France and headed East to Asia.

Currently an Asst Professor of Global Business at Wenzhou-Kean University in China. Rob is Thesis Advisor and teaches Global Business and Entrepreneurship courses. For the last eleven years he has been teaching Global Business and related business courses internationally in Bhutan, Mexico, India, Korea and China. He serves as PhD Advisor, on PhD Committees and is a reviewer for several journals.

Research Interests

His research interests include: Sino-US Trade, Assessment of of Entrepreneurial Business Proposals, Sustainable Entrepreneurship, Social Enterprize, Commercialization of Chinese Social Media, and Cross Cultural Negotiation.


Marjerison, R.K.*Jiamin, H., Hantao, W. (2022) The Effects of Consumers’ Public Self-consciousness on Purchase Behavior in China: A Time-Limited Promotion Perspective. Sustainability 14(23), 16087;, SSCI, Q1, IF 3.889

Marjerison, R.K.*, Zhang, Y., and Zheng, H. (2022). AI in E-Commerce: Application of the Use and Gratification Model to the Acceptance of Chatbots. Sustainability, 14(21). SCIE, SSCI, SCOPUS, Q1, IF 3.889

Marjerison, R.K.*, Yang, S. (2022) Dialects, Motivation and English Proficiency: Empirical Evidence from China. Frontiers in Psychology – Language Sciences, SI – Applied Linguistics / Socioeconomic Sustainability 13. SSCI, SCOPUS, Q1 IF 4.232

Lu, S., Marjerison, R.K.*, Seufert, J. H. (2022). Experiential Marketing, Customer Engagement, and Brand Loyalty in the Luxury Fashion Industry: Empirical Evidence from China. Review of Interdisciplinary Business Research 12(2), 22 SCOPUS

Marjerison, R.K.*, Kim, J.M. (2022) SME Response During Times of Crisis: The Roles of Budgeting Micro Functions and Guanxi. Sustainability, 14(17):10990. SCIE, SSCI, SCOPUS, Q1, IF 3.889

Marjerison, R.K.*, Han, L., and Chen, J. (2022). Investor Behavior During Periods of Crises: The Chinese Funds Market During the 2020 Pandemic. Review of Interdisciplinary Business Research 12(1), 21 SCOPUS

Marjerison, R.K.*, Andrews, M., Kuan, G., (2022) Creating Sustainable Organizations Through Knowledge Sharing and Organizational Agility: Empirical Evidence from China, Sustainability,14, 4531. SSCI, SCOPUS, Q1, IF 3.25

Kennedyd, S.I., Marjerison, R.K., Yu, Y., Zi, Q., Tang, X., Yang, Z. (2022) E-Commerce Engagement: A Prerequisite for Economic Sustainability – An Empirical Examination of Influencing Factors Sustainability, 14, 4554. SSCI, SCOPUS, Q1, IF 3.25

Zhao, X., Zhao, Y., Du, H., Marjerison, R.K., Peng, C. (2022) Impact of Entrepreneurship Education in Colleges and Universities on Entrepreneurial Entry and Performance. Economic Research-Ekonomska Istrazivanja. SSCI, SCOPUS, Q2

Lin, Y., Marjerison, R. K.*, Choi, J., & Chae, C. (2022). Supply Chain Sustainability during COVID-19: Last Mile Food Delivery in China. Sustainability, 14(3), 1484. SCOPUS SSCI Q1 IF 3.25

Marjerison, R. K., Chen, R., Lin, Y. (2021) The Nexus of Social Cause Interest and Entrepreneurial Mindset: Driving Socioeconomic Sustainability. Sustainability 13 (24):13558.  SSCI, SCOPUS, Q1, IF 3.25

Marjerison. R. K., Chae, C., Li, S. (2021) Investor Activity in Chinese Financial Institutions: A Precursor to Economic Sustainability. Sustainability 2021, 13(21), 12267. DOI: 10.3390/su132112267.  SCOPUS, SSCI, Q1 IF 3.25

Choi, J., Kim, K, Jeong, B., Marjerison, R. K., Lee, S., Vaccaro, V. (2021). The Effects of Morality and Positivity on Social Entrepreneurial Intention. Journal of Social Entrepreneurship DOI 10.1080/19420676.2021.1942960. SCOPUS, ESCI, IF 3.38

Marjerison, R. K. Jiang, S., (2021) Initial Exploration of Cross Generational Attitudes Towards Piracy of Chinese Online Literature. In Emerging Business Models and the New World Economic Order. (pp. 346-342). IGI Global. DOI: 10.4018/978-1-7998-7689-2.ch016

Zhou, B., Marjerison, R. K. (2021) Chinese OEM Manufacturing Roadmap: SMEs – To Brand or Not to Brand. In Emerging Business Models and the New World Economic Order (pp. 163-182). IGI Global. DOI: 10.4018/978-1-7998-7689-2.ch008

Rahman, M. J., & Marjerison, R. K. (2021). Monopolistic Business Practices: Opportunities for Entrepreneurs? The Case of the Big Four Accounting Firms. In Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy (pp. 16–31). IGI Global. DOI: 10.4018/978-1-7998-3568-4.ch002

Gudiel, K. C., Marjerison, R. K., & Zhao, Y. (2021). Scope for Sustainability in the Fashion Industry Supply Chain: Technology and Its Impact. In Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy (pp. 71-89). IGI Global. DOI: 10.4018/978-1-7998-3568-4.ch005

Marjerison, R. K., Jing, P. (2021) Decision Making Styles of the Next Generation of Chinese Business Leaders. In Emerging Business Models and the New World Economic Order (pp. 365-386). IGI Global. DOI: 10.4018/978-1-7998-7689-2.ch018

Mingyi, C., Feng, J., Chen, R., Marjerison, R. K. (2021). Social Enterprise Awareness, Perception, and Purchase Influence in South East China: A Benchmark for Further Study. In Emerging Business Models and the New World Economic Order (pp.214-241) IGI Global DOI: 10.4018/978-1-7998-7689-2.ch011

Marjerison, R. K., Rahman, J., Li, Z. (2021). Students’ Attitudes Towards Distance Education: A Comparative Study between Sino-Foreign Cooperative Universities and Typical Universities in China. Journal of Instructional Pedagogies. (JOIP), 25. ISSN Online: 1941-3394

Zhang, H., Marjerison, R. K., & Zhao, Y. (2020) The Blue Economy and Its Long-Term Competitive Advantage: An Examination of China’s Coastal Tourism. In Quality Management for Competitive Advantage in Global Markets (pp. 136-158). IGI Global. DOI: 10.4018/978-1-7998-5036-6.ch008

Marjerison, R. K., & Gan, S. (2020). Social Media Influencers’ Effect on Chinese Gen Z Consumers: Management and Use of Video Content Platforms. Journal of Media Management and Entrepreneurship (JMME)2(2), 1-18. DOI: 10.4018/JMME.2020070101

Marjerison, R. K., & Hu, Y. A. (2020). Exploring the Impact of Peer Influence on Online Shopping: The Case of Chinese Millennials. In Quality Management for Competitive Advantage in Global Markets (pp. 196-210). IGI Global. DOI: 10.4018/978-1-7998-5036-6.ch011

Marjerison, R. K., Gui, Y., Hao, J. (2020). The Dilemma of Brick and Mortar Bookstores: An Exploration of Trends, Consumer Motives and Perceptions, and Possible Paths to Sustainability. Review of Interdisciplinary Business Research. Vol. 10 Issue 3. ISSN: 2304-1013 (Online); 2304-1269 (CDROM); 2414-6722 (Print)

Rahman, J., Marjerison, R. K., (2020). Sustaining Competitive Advantage Through Good Governance and Fiscal Controls: Risk Determinants in Internal Controls. Corporate Ownership and Control (COC), ISSN – 17279232 Volume 17. Virtus Enterpress. ABDC  B, CNKI

Marjerison, R. K., Huang, Y., Chen, R. (2020) The Impact of Social Media Influencers on Purchase Intention Towards Cosmetic Products in China. Journal of Behavioral Studies in Business (JBSB), Vol 12. ISSN Online: 1941-5508, Print: 2327-7114

Zheng, H., Marjerison, R. K., & Keels, O. R. (2020). Shopping for an English Language Tutor: Factors Affecting Chinese College Student Selection of English Tutoring Institutions. In Quality Management for Competitive Advantage in Global Markets (pp. 232-248). IGI Global. DOI: 10.4018/978-1-7998-5036-6.ch013

Lin, Y., Marjerison, R. K., Kenndyd, S. (2020). Reposting Inclination of Chinese Millennials on Social Media: Consideration of Gender, Motivation, Content and Form. Journal of International Business and Cultural Studies (JIBCS), Vol 12, 20. ISSN Online: 1941-5087, Print: 2327-5391

Marjerison, R. K., Liu, P., Duffy, L. P., & Chen, R. (2020). An Exploration of the Relationships Between Different Reading Strategies and IELTS Test Performance: IELTS Test Taking Strategies-Chinese Students. International Journal of Translation, Interpretation, and Applied Linguistics (IJTIAL)2(1), 1-19 DOI: 10.4018/IJTIAL.2020010101.

Marjerison, R. K., (2019). Gender and Entrepreneurship in Developing Economies: Exploring of the Drivers, Challenges, and Opportunities for Women Entrepreneurs and Stakeholders. Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business (pp. 1-21). IGI Global. First Chapter, IGI Global Featured Publication April 2019. DOI: 10.4018/978-1-5225-8012-6.ch001

Marjerison, R. K., Lin, Y., & Kennedyd, S. I. (2019). An Examination of Motivation and Media Type: Sharing Content on Chinese Social Media. International Journal of Social Media and Online Communities (IJSMOC), Vol 11 (1), 15-34. DOI: 10.4018/IJSMOC.2019010102

Wang, Z. R., & Marjerison, R. K. (2019). Factors Influencing Consumers’ Purchase Intentions Towards Made-to-Order Tea Drinks in China. International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM)4(2), 29-52. DOI: 10.4018/IJFBMBM.2019070103

Lyu, D., Wang, Z., Du, Y., Marjerison, R., & Chen, R. (2019) Using Social Media Content to Identity Mental Health Problems: The Case of Depression in Sina Weibo. Review of Integrative Business and Economics Research. Vol. 9, 448-464. SpF 201819011. ISSN: 2304-1013 (Online); 2304-1269 (CDROM); 2414-6722 (Print).

Huang, Z., Chiu, C. L., Mo, S., & Marjerison, R. K. (2018). The nature of crowdfunding in China: Initial evidence. Asia Pacific Journal of Innovation and Entrepreneurship, 12(3), 300–322. ISSN: 2398-7812