Abaid Ullah Zafar, Ph.D.


Doctor of Philosophy (Ph.D.)-Enterprise Management, Dalian University of Technology, Dalian-China

Master of Business Administration (MBA)-Marketing, National University of Computer & Emerging Sciences, Lahore-Pakistan

Bachelor of Commerce (Hons.), University of the Punjab, Lahore-Pakistan


Dr. Abaid Ullah Zafar joined the College of Business and Public Management in 2022. He has worked as a post-doctoral fellow at Shenzhen-Audencia Business School, Shenzhen University, and received the entry award of excellent post-doctor. He earned his Ph.D. in enterprise management from the School of Economics and Management (accredited by AACSB, CAMEA, EQUIS & AMBA), Dalian University of Technology. He has several years of academic and industry experience. He is serving as a guest editor and article editor in SSCI journals. His numerous publications have been ranked in JCR-Q1, ABDC-A, and ABS-3, indexed journals, and five awarded as “Top Cited Papers” by WOS.

Research Interests

  • Digital Marketing
  • Social Media Influencers
  • Consumer Buying Behavior
  • Social Commerce
  • Sustainable development


A. U. Zafar, M. Shahzad, M. Ashfaq, K. Shahzad. Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers’ flow state and perceived informativeness. Technological Forecasting and Social Change. Vol. 190, 2023. SSCI-IF12.0-Q1, ABDC-A , ABS-3. https://doi.org/10.1016/j.techfore.2023.122408

M. Shahzad, S. U. Rehman, A. U. Zafar, K. Masood. Sustainable sourcing for a sustainable future: role of organizational motives and stakeholder pressure. Operations Management Research. Vol. NA, 2023. SSCI- 9.0-Q1, ABDC and ABS Indexed. https://doi.org/10.1007/s12063-023-00409-5

J. Shen, H. Liang, A. U. Zafar*, M. Shahzad, U. Akram, M. Ashfaq. Influence by osmosis: Social media green communities and pro-environmental Behavior. Computers in Human Behavior. Vol. 143, 2023. SSCI- IF 9.9-Q1, ABDC-A, ABS-2. https://doi.org/10.1016/j.chb.2023.107706

K. Shahzad, Q. Zhang, A. U. Zafar, M. Ashfaq, S. U. Rehman. The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications. Journal of Retailing and Consumer Services. Vol. 73, 2023. SSCI- IF 10.4-Q1, ABDC-A, ABS-2. https://doi.org/10.1016/j.jretconser.2023.103331

X. Wang, M. Alauddin, A. U. Zafar, Q. Zhang, T. Ahsan, Z. Barua. WeChat Moments Among International Students: Building Guanxi Networks in China. Journal of Global Information Technology Management. Vol. 26, 2023. SSCI-2.0-Q3, ABDC-B, ABS-2. https://doi.org/10.1080/1097198X.2023.2166752

M. Ashfaq, Q. Zhang, A. U. Zafar, M. Malik, A. Waheed. Understanding Ant Forest continuance: Effects of user experience, personal attributes, and motivational factors. Industrial Management & Data Systems. Vol. 122, 2022. SCI- IF 5.2-Q2, ABDC-A, ABS- 2. https://doi.org/10.1108/IMDS-03-2021-0164

A. U. Zafar, J. Shen, M. Ashfaq, M. Shahzad. Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness. Journal of Retailing and Consumer Services. Vol. 63, 2021. SSCI- IF 10.4-Q1, ABDC-A, ABS-2. https://doi.org/10.1016/j.jretconser.2021.102751

M. Shahzad, Y. Qu, S.U. Rahman, A. U. Zafar. Adoption of green innovation technology to accelerate sustainable development in the manufacturing industry. Journal of Innovation & Knowledge. Vol. 7, 2022. SCI- IF 18.1-Q1, ABDC-A. https://doi.org/10.1016/j.jik.2022.100231

A. U. Zafar, J. Qiu, M. Shahzad. Do digital celebrities’ relationships and social climate matter? Impulse buying in f-commerce. Internet Research. Vol. 30, 2020. SSCI-IF 5.9-Q1, ABDC-A, ABS-3. https://doi.org/10.1108/INTR-04-2019-0142

A. U. Zafar*, J. Qiu, Y. Li, J. Wang, M. Shahzad. Impact of social media celebrities’ posts and contextual interactions on impulse buying in social commerce. Computers in Human Behavior. Vol. 115, 2021. SSCI- IF 9.9-Q1, ABDC-A, ABS-2 . https://doi.org/10.1016/j.chb.2019.106178
Highly Cited Paper in WOS during 2021 and Jan/Feb 2022

M. Shahzad, Y. Qu, A. U. Zafar, A. Appoloni. Does the interaction between the knowledge management process and sustainable development practices boost corporate green innovation? Business strategy and the environment. Vol. 30, 2021. SSCI- IF 13.4-Q, ABDC-A, ABS-3. https://doi.org/10.1002/bse.2865

A. U. Zafar, J. Shen, M. Shahzad, T. Islam. Relation of impulsive urges and sustainable purchase decisions in the personalized environment of social media. Sustainable Production and Consumption. Vol. 25, 2021. SSCI-IF12.1-Q1. https://doi.org/10.1016/j.spc.2020.11.020
Highly Cited Paper in WOS during Nov/Dec 2021

A. U. Zafar, J. Qiu, M. Shahzad, M. Irfan, T. A. Bhutto. Impulse buying in social commerce: Bundle offer, top reviews, and emotional intelligence. Asia Pacific Journal of Marketing and Logistics. Vol. 33, 2021. SSCI- 3.7-Q3, ABDC-A, ABS-1. https://doi.org/10.1108/APJML-08-2019-0495

U. Akram, M. Junaid, A. U. Zafar, Z. Li, M. Fan. Online purchase intention in Chinese social commerce platforms: Being emotional or rational? Journal of Retailing and Consumer Services. Vol. 63, 2021. SSCI- IF 10.4-Q1, ABDC-A, ABS-2.

M. Shahzad, Y. Qu, A. U. Zafar*, X. Ding. Translating stakeholders’ pressure into environmental practices – the mediating role of knowledge management. Journal of Cleaner Production. Vol. 275, 2020. SCI- IF 11.1-Q1, ABDC-A, ABS-2 https://doi.org/10.1016/j.jclepro.2020.124163

A. Ali, F. Ali, A. Iqbal, A. U. Zafar. How socially anxious people become compulsive social media users: The role of fear of negative evaluation and rejection. Telematics and Informatics. Vol. 63, 2021. SSCI- IF 8.5-Q1, ABDC-C. https://doi.org/10.1016/j.tele.2021.101658

M. Shahzad, Y. Qu, A. U. Zafar, S. U. Rehman, T. Islam. Exploring the influence of knowledge management on corporate sustainable performance through green innovation. Journal of Knowledge Management. Vol. 24, 2020. SSCI- IF 7.0-Q1, ABDC-A, ABS-2. https://doi.org/10.1108/JKM-11-2019-0624
Highly Cited Paper in WOS during Jan/Feb 2022

M. Shahzad, Y. Qu, S. A. Javed, A. U. Zafar, S. U. Rehman. Relation of environment sustainability to CSR and green innovation: A case of Pakistani manufacturing industry. Journal of Cleaner Production. Vol. 275, 2020. SCI- IF 11.1-Q1, ABDC-A, ABS-2. https://doi.org/10.1016/j.jclepro.2019.119938.
Highly Cited Paper in WOS during Jan/Feb 2021

A. Waheed, Q. Zhang, A. U. Zafar, H. Zameer, M. Ashfaq, A. Nusrat. Impact of internal and external CSR on organizational performance with moderating role of culture: Empirical evidence from Chinese banking sector. International Journal of Bank Marketing. Vol. 39, 2021. SSCI- IF 5.3-Q2, ABDC-A, ABS-1 https://doi.org/10.1108/IJBM-04-2020-0215

W. Li, T. A. Bhutto, W. Xuhui, Q. Maitlo, A. U. Zafar, N. A. Bhutto. Unlocking employees’ green creativity: The effects of green transformational leadership, green intrinsic, and extrinsic motivation. Journal of Cleaner Production. Journal of Cleaner Production. Vol. 255, 2020. SCI- IF 11.1-Q1, ABDC-A, ABS-2. https://doi.org/10.1016/j.jclepro.2020.120229 .
Highly Cited Paper in WOS during Jan/Feb 2022

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