College of Business & Public Management

The College of Business and Public Management (CBPM) at Wenzhou-Kean University is a dynamic learning environment dedicated to providing unique opportunities for both Chinese students and international learners. Globalization and the rapid diffusion of technological innovation present both opportunities and challenges to society. The College of Business and Public Management provides an atmosphere which values high-quality faculty/student interaction in learning and research.

The business programs of CBPM are fully accredited by the Association to Advance Collegiate Schools of Business (AACSB). This distinction puts the college in an elite group of less than 6% of the colleges and universities worldwide that with AACSB accreditation.

CBPM started its “50/50 Strategic Initiative”  in 2015, with the goal of 50% of graduates entering the “Top 50 Universities in the world” to pursue graduate studies. In 2022, approximately 70% of graduates have entered world-class universities, among which 50% of them were admitted to the Top 50 Universities in the world. Other graduates have been employed by Fortune 500 Global Companies, Fortune China 500, the Big Four Accounting Firms and other leading enterprises.

CBPM collaborated with the APEC Business Advisory Council China (ABAC) to initiate the APEC CBET (Cross Border E-Commerce Training) eLearning Platform, which provides an online and scalable way for small and medium-sized enterprises to access industry knowledge and training resources and to join the growing global trend of selling through cross-border e-commerce. Since 2013, the CBET program has brought over 3,000 SMEs into the ecosystem of cross-border e-commerce and taught them how to migrate their traditional trading business to the online portal.

CBPM has achieved Bloomberg Experiential Learning Partner (ELP). Bloomberg ELP recognizes academic institutions that are leaders in experiential learning through the integration of Bloomberg terminal technology in their courses.

Research Centers and Institutes

College of Business and Public Management leads three research centers and institutes. Center for Social Enterprise and Charity (CSEC) in CBPM will be providing new knowledge for the government to establish the best public policy for social enterprises, and providing the strategic consulting service in operating Wenzhou Charity Federation. Institute of Asia Industry Competitiveness (IAIC) is set up to promote the research-industry development of Wenzhou-Kean University by building strategic partnerships with international and domestic corporations in Asia. Branding Research Institute (BRI) takes the strengths of faculty and students from CBPM and Michael Graves College of Architecture and Design to unite professionals or organizations in fields of design, branding and marking, and to help achieve growth in urban branding, business branding and charity branding locally, and globally. Center for Big Data and Decision-Making Technologies is built to create and enhance a research, teaching, and university-enterprise collaboration platform for business decision-making and technological innovation, by leveraging big data technologies. Click to learn more:

• • Center for Social Enterprise and Charity (CSEC)

  • Institute of Asia Industry Competitiveness (IAIC)

  • Branding Research Institute (BRI)

  • Institute for Sustainability Studies (ISS)

  • Center for Big Data and Decision-Making Technologies

CBPM Undergraduate Programs

• Accounting (B.S.)

• Finance (B.S.)

• Economics (B.S.)

• Management (Business Analytics Option) (B.S.)  

• Management (Supply Chain and Information Management Option) (B.S.)  

• Global Business (B.S.)

• Marketing (B.S.)

CBPM Graduate Programs

• Global Management (M.B.A.)

Contact Us

Dean’s Office: CBPM Building A509

College Email：CBPM@wku.edu.cn

SAC Email: SAC@wku.edu.cn

CBPM WeChat Official Account QR Code

Student Advisory Council (SAC) is a student assistant team on behalf of all students and provides members with high autonomy to organize diverse activities and lectures, which help broaden students’ knowledge and enrich their campus life. Elite members of SAC are usually recruited by invitation.

The CBPM (College of Business and Public Management) Building is ready in January 2018, with a Bloomberg Lab (click to learn more) and many other world-class facilities and amenities. We’re proud to have a home that matches our growing reputation. It is more than a collection of classrooms and offices: it’s a bridge to the future of global business.

CBPM has 12 Bloomberg terminals. So far in Mainland China, only a few elite institutions such as the Peking University and Tsinghua University have the Bloomberg Terminals. Bloomberg at CBPM is integrated into classroom teaching, as well as student and faculty research. Students in all majors can use Bloomberg data and analytics to perform various real-world tasks, such as real-time and historical analysis, tracking multiples with forward-looking data, building custom formulas, and conducting mock trading. They can learn how to analyze financial markets, assess economic scenarios and interpret key news developments that impact the global economy.