Communication B.A. (Public Relations)

Communication majors learn to create and deliver messages that inform, persuade and mobilize people in the world around them. Developing the art of effective visual, oral and written communication is key to professional success. At Wenzhou-Kean University, our communication majors learn from the best — established and award-winning scholars, journalists, filmmakers, writers and public relations professionals. Students prepare for the real world by writing and reporting for WKU’s student magazine and producing content for our radio station. In an age of global communication, creating effective messages with a variety of technologies is taught, and the Communication Department helps secure meaningful internships to prepare students to succeed in next steps in their careers.

Major (Core) Required Courses

  • Speech Communication
  • Mass Media
  • Adv. Public Speaking
  • Digital Video Production
  • Public Relations
  • Persuasion
  • Intro to Journalism
  • Public Relations Writing
  • Comm & Media Theory
  • Public Relations Cases
  • Public Relations Campaigns

Knowledge and Skills Acquired

You develop an understanding of today’s communication landscape and acquire the skills needed for a successful career.

These knowledge and skills include:

  • Sharpen your skills in team and organization building, leadership, listening, public speaking, multicultural communication, and conflict resolution.
  • Create, produce and edit new content for print, television, radio and social media.
  • Understand best practices for communicating through a variety of channels.
  • Study communication theory and media ethics.
  • Examine emerging media markets and trends.
  • Acquire business relationships acumen and advocacy skills.
  • Develop meaningful connections in various industries and establish your professional network.

The current major offers a specialization in Public Relations.

Career Prospects

A student who graduates with a Communication degree can work in party and governmental organizations, small enterprises and large business institutions, as well as nonprofit organizations and other public services. Communication majors are professionals engaged in international, cross-cultural and cross-professional public relations coordination and public information dissemination. A Communication professional is a desirable employee, as they can solve problems and promote any type of organization effectively.