Rongjuan Chen

Biography

Rongjuan graduated with a bachelor degree of Civil Engineering from Southeast University, a master degree of Management Science, and a doctorate degree of Management and Information Systems from Stevens Institute of Technology. She has been working as a Management Consultant in China, and later a Data Scientist in New York City. Rongjuan has presented her research at prestigious conferences including HICSS and PACIS, one of which was nominated for a Best Paper Award. Besides, she has published in numerous proceedings and journals. At WKU, she has taught courses including Business Statistics, Operations Management, Human Resource Management, and Principles of Marketing.

Research interests

Rongjuan’s research interests lie in the impacts of social media technologies on our daily life, addressing the areas of digital marketing, collective intelligence, and e-government.

Selected Publications/scholarly and creative work

  1. Mao, Y., Dai, C., Zhang, Y., Shen, S., Ma, H., & Chen, R. (2018). Impact of Review Emotions on Sales: The Moderating Role of Product Type. In Proceedings of SIBR Hong Kong Conference on Interdisciplinary Business & Economics Research.
  2. Chen, R. & Zhang, J. (2018). The Effects of Fluency and Framing on Perceived Review Helpfulness. In Proceedings of Global Marketing Conference by American Marketing Associations.
  3. Lin, J., Huang, Y., Zhang, J., & Chen, R. (2018). Identifying Opinion Leaders in Social Media during Brand Crises: A Case Study on Haidilao Hot Pot. In Proceedings of SIBR Osaka Conference on Interdisciplinary Business & Economics Research.
  4. Lin, J., Huang, Y., Gao, Y., & Chen, R. (2017). Predicting Information Popularity: A Study of Sina Weibo. In Proceedings of International Conference on Communication and Information Systems. (Best Paper Award)
  5. Chen, R. & Sakamoto, Y. (2016). The Effect of Fluency on Review Helpfulness: Does It Depend on Perspective-Taking? In Proceedings of Pacific Asia Conference on Information Systems. (Session Paper)
  6. Chen, R. (2016). Exploring the Effect of Perceived Distance on Sharing of Crisis Information in Social Media. In Proceedings of International Conference on Digital Government.
  7. Chen, R. & Sakamoto, Y. (2014). Feelings and Perspective Matter: Sharing of Crisis Information in Social Media. In Proceedings of Hawaii International Conference on System Sciences.
  8. Chen, R. & Sakamoto, Y. (2013). Perspective Matters: Sharing of Crisis Information In Social Media. In Proceedings of Hawaii International Conference on System Sciences. (Best Paper Award Nominee)