College of Business & Public Management

We, the faculty, administrators, and staff, are here connecting students and transforming lives.  That is the commitment we made for you.

Dean Cao Jiang, Ph.D.

College of Business and Public Management (CBPM) at Wenzhou-Kean University is a dynamic learning environment dedicated to providing unique opportunities for both Chinese students and international learners. Globalization and the rapid diffusion of technological innovation present both opportunities and challenges to society. College of Business and Public Management seeks to provide an atmosphere which values high-quality faculty/student interaction and intellectual contributions.

In 2017 and 2018, more than half of our students have entered Top 50 Universities in the worldfor pursuing graduate studies right after college. This is the outcome of CBPM’s 50/50 Strategic Initiative started in 2015. Students can pursue careers in the public, private and not-for-profit sectors. Students also have great opportunities to take part in a vigorous internship and cooperative education program with regional businesses.

CBPM has collaborated with APEC Business Advisory Council China (ABAC) to initiate the APEC CBET (Cross Border E-Commerce Training) eLearning Platform, which is to provide an online and scalable way for small-and-medium sized enterprises to access industry knowledge and training resources and to join the growing global trend of selling through cross-border e-commerce. Since 2013, the CBET program has brought in over 3,000 SMEs to the ecosystem of cross-border e-commerce and taught them how to migrate their traditional trading business to the online portal.

CBPM has achieved Bloomberg Experiential Learning Partner (ELP) Status in Jan 2020. Bloomberg ELP recognizes academic institutions that are leaders in experiential learning through the integration of Bloomberg terminal exercises in its curricula.

CBPM Undergraduate Programs

College of Business and Public Management comprises five baccalaureate majors with six undergraduate options.

CBPM Four Year Plans

Contact Us

Dean’s Office: CBPM Building A509

Dean: CAO Jiang, Ph.D

Coordinator: WANG Yang

Department Services Specialist:

CHEN Yinyin & Lydia ZHU

Student Services Specialists:

HE Yanyan

College Email:CBPM@wku.edu.cn

SAC Email: SAC@wku.edu.cn

CBPM WeChat Official Account QR Code

CBPM News

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CBPM Alumni

Business Student Advisory Council (SAC) represents the students in College of Business and Public Management. Elite student leaders usually recruited by recommendation or invitation. We provide SAC with the extensive guidance and autonomy to organize diverse activities and lectures, which help broaden students’ knowledge and enrich their campus life.

学生顾问委员会1

Facility of CBPM

The CBPM (College of Business and Public Management) Building is ready in January 2018, with a Bloomberg Lab (click to learn more) and many other world-class facilities and amenities. We’re proud to have a home that matches our growing reputation. It is more than a collection of classrooms and offices: it’s a bridge to the future of global business.

CBPM has 12 Bloomberg terminals. So far in Mainland China, only a few elite institutions such as the Peking University and Tsinghua University have the Bloomberg Terminals. Bloomberg at CBPM is integrated into classroom teaching, as well as student and faculty research. Students in all majors can use Bloomberg data and analytics to perform various real-world tasks, such as real-time and historical analysis, tracking multiples with forward-looking data, building custom formulas, and conducting mock trading. They can learn how to analyze financial markets, assess economic scenarios and interpret key news developments that impact the global economy.

  • 5 floors
  • 14,000 gross square meters
  • 5-story, 2,500-square-foot atrium
  • 453-seat sloped auditorium
  • 110-seat multi-function auditorium
  • Six 64 seat case rooms
  • Two 72 seat case rooms
  • Capital Markets Trading Room
  • Bloomberg Lab with 12 terminals
  • 20+ breakout rooms
  • 12 interview/discussion rooms
  • Business Center for MBA students
  • 3,300-square-foot MBA Commons
  • Dean’s suite and board room
  • 5 departmental suites
  • 5 department chair offices
  • 6 director offices
  • 64 faculty offices
  • 5 faculty collaboration spaces
  • 9 general use conference rooms
  • Entrepreneurship Center
  • 4 mentor meeting rooms
  • Alumni lounge