Marketing focuses on understanding, targeting and satisfying consumer markets on a global scale by offering superior value, innovation, and relationships. Students learn how to benefit from local, national and global market opportunities and trends through the conception and implementation of well-differentiated marketing tactics and strategies. The marketing major emphasizes the knowledge, skills, and concepts necessary for effective performance in the various functional areas of marketing (such as advertising, product development, marketing research, and distribution). The field integrates economics, sociology, psychology, and statistics to develop marketing systems and processes. The marketing electives offer an opportunity for students to choose areas of more specialized knowledge according to their interests and career goals.

The marketing program empowers students to pursue career opportunities in a broad range of fields including, brand management, advertising, public relations, marketing communications, media, market research, retailing and logistics, international trade and marketing, sales management, client relations, E-business, social media, sports and entertainment, leisure, hospitality and tourism, event planning, consulting, entrepreneurial ventures and non-profit organizations.


Career Prospects


B.S. Marketing major develops student’s skills of flexibility, problem-solving ability, commercial awareness and communication. Students will have a variety of marketing focused roles, including: Advertising, Brand Management, Marketing Communications and Public Relations, Business Intelligence, Online Marketing, Sales and Events Co-coordinator, Product Management. Graduates will also succeed in securing graduate level roles in other business areas as well, such as: Graduate Business Consultant, Operations Manager, Trainee Buyer, and Business Management Graduate.


Knowledge and Skills Students will Grasp during the Study


Courses are designed focusing on concepts and strategies essential for all types of operations, providing an extensive overview of the concepts, principles and activities that comprise contemporary marketing management, helping students recognize and define information needs, design and implement research projects, and learn to interpret and evaluate results presented.


Major (Core) Required Courses


Consumer Behavior

Marketing Research

International Marketing

Seminar in Marketing Strategy


Find out more about Marketing Program of Kean University