Name:Han-Chiang Ho, Assistant Professor

Course:Principles of Marketing, Business Strategy, International Marketing

Educational Background:

Ph.D. in Business Administration and Quantitative Method, Carlos III University of Madrid (UC3M)

Contact Me:

Office: GEH A404              Email Address:hho@kean.edu

 

Originally from Taiwan, Han-Chiang Ho is a marketing researcher who comes to Wenzhou-Kean University in September 2016 from SolBridge International School of Business, Korea, where he was an assistant professor in Marketing.  He did his Ph.D. in  Business Administration and Quantitative Methods at Carlos III University of Madrid, Spain.  Dr. Ho’s research concerns several categories: luxury brand marketing, the study of international marketing strategies, co-branding marketing strategies, and brand equity issues.  Han-Chiang Ho has published in the International Journal of Trade, Economics and Finance, the Journal of Business Inquiry, and Journal of International Management Studies.